Marketing strategies of Apple Inc Essay Example | Topics and Well Written Essays - 3000 words

Marketing strategies of Apple Inc - Essay Example When Apple was established in 1977, a three point marketing philosophy was assembled by founding members, which also became the underlying market strategy for the company (Forbes, 2012). The company still runs on these three marketing and strategic principles, where all planning and implementation processes are based on above strategies. These are;1. Empathy: Understanding exact needs of the consumers and identifying them in a faster and better manner compared to any other organization.2. Focus: Eliminating all issues and problems before utilizing internal and external opportunities.3. Impute: A book is always judged by its outer appearance or cover. Similarly, making a great service or product will not prove beneficial if the offerings are communicated ineffectively. This is where the marketing strategies come into action. The offerings are presented in a professional and creative manner imputing the desired attributes. Apple has been integrating its marketing strategies with the ab ove marketing principles and has successfully achieved sustainable competitive advantage. According to Chimhanzi and Morgan (2005), companies focusing on human resource and marketing alignment are able to attain success faster and in a more convenient manner compared to those, whose focus is directed only at profit making strategies. Hence, findings provide an important input that marketing executives should improve their relationship with the human resource departments through strategies such as, written communication and joint rewards.